Between 200 and 300 prospective buyers are expected to participate in the CDP (Consistent Data-Driven Performance) Brangus annual fall production cattle auction at Draggin' M Ranch on Nov. 15 and 16, marking the first time the sale will be held in El Dorado.
The El Dorado Advertising and Promotion Commission recently approved a $2,000 funding request to help promote the event.
John Milam, of Draggin M' -- which is located on Hinson Road and is the third or fourth largest Brangus breeder in the nation with 2,000 head of cattle -- presented the funding request on Nov. 1.
Milam explained that he and Gary Sewell, of Sewell Cattle Company, are members of CDP, a partnership that is made up of seven of the "most prestigious" Brangus breeders in the U.S. and Mexico.
Brangus is a hybrid of the Angus and Brahman cattle breeds.
The auction will include nearly 600 heads of "high-dollar cattle," including 205 bulls, 80 registered females and 300 commercial females, Milam told A&P commissioners.
He said the auction is "one of the most elite Brangus sales in the nation" and has drawn buyers from 14 states, Mexico and Argentina.
Sales are anticipated to gross at least $2 million, Milam added.
He said 200 - 300 prospective buyers are expected to come from out of town for the two-day auction.
"The hotels should be completely full and we think the impact on the city will be tremendous," Milam said.
Milam noted that in 2014, the A&P approved a $5,000 funding request to help promote the South East Brangus Breeders Association annual meeting, which was also held at Draggin' M Ranch.
The International Brangus Breeders Association incorporated its quarterly board meeting into the weekend event.
Milam said approximately 100 members of the association and their families attended the event.
"It was a very successful deal," Milam said.
"They still talk about it ... One of the ladies from Houston complimented us on the shopping, said that's as good as Houston, if not better," he continued, adding with a laugh, "And she knows how to spend money."
Milam said Main Street El Dorado assisted with the event by shuttling attendees and their family members downtown to shop and eat.
Commissioner Buddy McAdams, who is also a member of the El Dorado City Council, said there "was a lot of activity" downtown during that time.
Attendees were also treated to a regularly scheduled performance of Showdown at Sunset -- a historical re-enactment of a deadly gunfight that took place in the downtown streets of El Dorado in the early 1900s -- and the then-Summer Concert Series, both of which were hosted by MSE.
Milam said CDP plans to reach out to MSE again for similar help with the upcoming cattle auction.
He said the group has sent out 1,200 of 2,000 catalogs for the auction and has received requests for 150 more catalogs.
For more information or to request a catalog, visit www.cdpbrangus.com.